When someone eats a sweet, their brain gets a signal to keep eating it. Sweet Zap prevents that from happening. Sweet Zap blocks that signal that tells your brain to keep binge eating/drinking. The dopamine does not get released and hence you're able to stop at one cookie or one sip of the soda and eventually condition yourself away from the unhealthy sweet treats.
By blocking that mouth brain connection, you can control your sugar intake. Portion control for weight loss and condition yourself away from sweets entirely.